Namibia
“Namibia, a drop of golden sun.”
What's the main problem?
Which customers are impacted most?
The lack of investors in the Solar Energy sectors in Namibia.
Citizens and employees of the solar sector in the country.
What are some ways we could solve this?
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Create a new branding experience for the Solar Energy industry in the country, highlight the power and the benefits of the country, and protect the African uniqueness into the website.
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Generate a site where investors can contribute and be part of the projects in a completely secure way.
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Sell ecological products made in Namibia to inspire and involve to reduce waste and contributing to the growth of the industry in Namibia.
Business Outcomes
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An improved presence online.
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A unique platform easy to update.
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Multiple ways to increase sales.
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Business information for future Sponsors.
Hypotheses
Research has shown that Namibia alone can light up all of the countries within the African continent through renewable solar energy.
On track with this, we wanted to convey Namibia as the most representative solar-energy provider in the entire continent of Africa. To do so, we comprised the two following concepts: “Namibia’s warming sun” and “African togetherness”.
As a result, we ideated the concept of “Namibia, a drop of golden sun” and made it the brand’s tagline.
Within the various applications of the brand, I myself developed the website of the aforementioned country. To do this, I scrutinized the Brand’s core values and translated them into a clean-cut, pragmatic website. Mainly aimed to attract investors, I wanted the website to look easy and clean yet to preserve the cultural look and feel of the African culture.
I developed a user-flow that’d allow for an intuitive and yet immersive experience. In this way, I wanted to expand the brand’s tagline “a drop of golden sun”, into a wider concept, “a bank of golden drops”.
Mark Twain
